Do Not Sell or Share My Personal Information
Last updated: [Date]
Your choice
At [Store Name], you control how your personal information is used. Under laws such as the California Consumer Privacy Act (CCPA, as amended by the CPRA) and similar laws in other US states, you can ask us not to sell or share your personal information. This page explains what that means and how to make your request.
What "sell" and "share" mean
- Sell means disclosing personal information to a third party in exchange for money or other valuable consideration.
- Share means disclosing personal information to a third party for cross-context behavioral advertising, which means showing you ads based on your activity across different websites or apps.
[Choose ONE of these two statements and delete the other:]
Option A (if you use advertising or tracking tools):
We do not sell your personal information for money. However, we use advertising and analytics tools (such as cookies and pixels from [e.g., Meta, Google, TikTok, Pinterest]) that may count as "selling" or "sharing" under some state laws.
Option B (only if this is completely true):
We do not sell or share your personal information. [Check with your lawyer, because many store tools count as sharing.]
Information that may be sold or shared
Depending on how you use our site, this may include:
- Identifiers: IP address, device ID, cookie IDs, email address
- Online activity: pages viewed, products viewed or added to your cart, search history, and how you reached our site
- Commercial information: products you purchased or considered
- Device and browser information
We do not knowingly sell or share the personal information of anyone under 16 without the required consent.
Who receives it
Categories of third parties: advertising networks, social media platforms, analytics providers, and marketing partners. [List real names if you can.]
How to opt out
Option 1: Use the form
[Opt-out form or button goes here. See setup notes below.]
Option 2: Email us
Send an email to [privacy email] with the subject "Do Not Sell or Share" and the email address you use with us. You do not need to create an account.
Option 3: Use a browser signal
If your browser or extension sends a Global Privacy Control (GPC) signal, we treat it as a valid opt-out request for that browser, and you do not need to submit anything else. Not sending a signal does not mean you agree to the sale or sharing of your information.
What happens next
- We process opt-out requests as soon as possible and within 15 business days.
- We stop selling or sharing your personal information from that point on. An opt-out does not undo past disclosures.
- Opting out of cookies on one browser or device applies only to that browser or device unless you also use the form or email option with your account email.
- We do not ask you to create an account or pay a fee to opt out.
Effects on your experience
Opting out will not change your prices or the quality of your service. You may still see ads, but they will be less personalized. Some features, such as saved items or recommendations, may work differently.
We will not retaliate
We will not treat you differently for using your privacy rights. We will not deny you products, charge you different prices, or give you a lower level of service.
Changing your mind
You can opt back in at any time by emailing [privacy email].
Your other privacy rights
You may also have the right to access, delete, or correct your personal information, and to limit the use of sensitive personal information [include only if you handle sensitive data]. To make these requests, email [privacy email]. See our Privacy Policy for more detail.
Using an authorized agent
You may use an authorized agent to submit a request for you. We may ask for proof of authorization and may need to verify your identity.
Contact us
[Store Name], [Legal business name]
Email: [privacy email]
Phone: [phone number]
Mail: [full address]